G-Shock x Gorillaz

To celebrate the brands 35th anniversary G-Shock collaborated with Gorillaz on a series of watches along with an animated film series bringing the collaboration to life.

The films see the band go to space in a rocket car and crash back to earth through the window of the G-Shock Carnaby Street store in London.

I was asked by Gorillaz team, Eleven management to produce the live element of the collaboration. Along with my team I produced the activation and launch event in the G-Shock shop in Carnaby street complete with a life size replica of the rocket car having just crashed through the window of the shop.

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About

I studied Theatre Arts in London and Paris before finding my way into the world of live events and experiential design. Over the last twelve years, I’ve designed and delivered festivals, live performances, conferences, brand experiences, sets and environments for clients including The Premier League, YouTube, Warner Music, Amazon and ITV.

Creating environments has always been one of my favourite parts of the process. Whether it’s a conference stage, a festival activation or dressing a set for TV or content creation.

I work directly with clients, leading projects from concept through to delivery and bringing together the right creative and technical team for each brief. I work across live events, television, music and digital content, designing spaces and experiences that support brands and audiences.

hello@bethward.uk
07399515939

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